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Spelling mistakes 'cost millions' in lost online sales

An online entrepreneur says that poor spelling is costing the UK millions of pounds in lost revenue for internet businesses. Charles Duncombe says an analysis of website figures shows a single spelling mistake can cut online sales in half. Mr. Duncombe says when recruiting staff he has been "shocked at the poor quality of written English". He says the big problem for online firms isn't technology but finding staff who can spell. The concerns were echoed by the CBI whose head of education and skills warned that too many employers were having to invest in remedial literacy lessons for their staff. Written word Mr Duncombe, who runs travel, mobile phones and clothing websites, says that poor spelling is a serious problem for the online economy. "Often these cutting-edge companies depend upon old-fashioned skills," says Mr Duncombe. And he says that the struggle to recruit enough staff who can spell means that this sector of the economy is not as efficient a

To Be a Good Translator

In addition to being a member of our country, we are members of the world community, and this gives us a global identity. Therefore, it is quite natural for us to think about world affairs and cooperate in solving the world's problems. To do so, the first and most important tool is "language," which is socially determined. Our beliefs and ideologies are always reflected in our way of talking, although the connections are hidden and only "critical language study" reveals these hidden connections in discourse. A nation's culture flourishes by interacting with other cultures. Furthermore, we know that a nation's culture flourishes by interacting with other cultures. Cultural variety opens our eyes to human rights, but cultural variety can only be recognized through discussions, which leads us back to the major tool for discussion: "language."